About Us

Pozitera is a retail development company proudly serving dozens of manufacturers operating as leaders in their respective industries at both national and international levels.

 

With specialized marketing managers, a vision that closely follows technological and information systems developments and integrates up-to-date technologies into operational workflows, regional structures capable of delivering local services across the country, and continuous investments, Pozitera embraces a sustainable total quality approach.

 

Pozitera is a brand of the DFN Group of Companies. Founded in 2007, the group has established a strong presence across Türkiye and international markets through its distinguished brands operating in various industries.

 

Each of our brands creates value by placing goodness at the center of its business approach. A people-oriented mindset, commitment to quality service, and a philosophy of sustainable growth form the foundation of DFN’s corporate culture.

 

With more than 2,000 team members across all 81 provinces of Türkiye, we continue to create value through trust, efficiency, and human-centered service wherever service exists.

 

The brands operating under the DFN umbrella — Pozitera, DFN Domestic & Foreign Trade, Bir Adım Sağlık, Senfoni, Franua, Sadık Amca, Tangesir, Hatice Teyze, and haydiiste — are innovative organizations that create distinction in their respective industries while contributing value to society.

 

Each of them operates with the shared vision of “spreading goodness and strengthening brands.” Today, DFN is not only a group of companies, but also a community of brands that leaves a meaningful impact wherever sales, quality service, and goodness exist.